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7 steps to predict the best license for you

Brand Attributes owned - Popularity – Purchase Intentions – Consumer Demand Gap – Nb Categories – Purchase Intentions by Category

Discover how to identify the next best license(s) for your products

Licensing is crucial in the world of business, of the field you operate in. Consider some of the most well-known entertainment brands and characters in the world. You may recognize them simply by looking at their emblem, not by their names. It significantly improves how well your products sell!

Selecting the best license for you might occasionally be a challenge. Consider the fads, trends, and phases that consumers, even the youngest ones, go through. That is what makes the world of entertainment brands so intriguing and exciting for licensing.

Join Global Licensing and Philippe Guinaudeau, CEO of The BrandTrends Group, for an in-depth look at the 7 steps to predict the best license for you. 

We'll examine recently discovered insights from BrandTrends' ground-breaking research in more than 40 countries. Learn the best way to choose the right license for you, and discover the answers to questions regarding the changing preferences of consumers, so that you may receive the finest options for your marketing strategies for 2023.

Your Speaker

Mr. Philippe Guinaudeau

Mr. Philippe Guinaudeau
Chief Executive Officer
The BrandTrends Group

Mr. Philippe Guinaudeau, Chief Executive Officer, The BrandTrends Group Philippe Guinaudeau founded The BrandTrends Group, is a global full-service supplier of marketing research with a focus on brand, lifestyle, and attitudinal trends, monitoring up to 53 markets, and with offices in Dubai.


Philippe has a unique global analytical perspective. Philippe is a Senior Consultant with more than 31 years of marketing and analysis experience, offering expert insight in understanding the Durable Goods markets throughout the world, analyzing the retail landscape, the competition, the consumer behavior and the brand line architecture; and assisting his clients in planning strategies to achieve the best results on their product segments.


He has lived on three continents and travels the world extensively, living and breathing the international marketplace.

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