Improve IP profitability by monitoring brand popularity
By Marinette Dalbard, Client Servicing Director BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a...
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Marinette Dalbard
- May 18
- 3 min
Most popular entertainment brands are missing key sales opportunities
May 05, 2022 By Marinette Dalbard, Client Servicing Director The recent BrandTrends survey, conducted over 42 countries including...
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Philippe Guinaudeau
- May 18
- 3 min
The Amount Of Well-Known Brands
May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in children's entertainment consumption over the last two years have...
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Marinette Dalbard
- Mar 28
- 1 min
BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In T
BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In The World ! Once again, Lego confirms...
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Marinette Dalbard
- Mar 28
- 2 min
BrandTrends Indicators: The Brand Preference
March 28, 2022 Admin Blog, Insights, Methodology BrandTrends reports include different indicators, all defined to help you measuring,...
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Marinette Dalbard
- Feb 22
- 1 min
The Kid Consumer: How Mobile Is Driving More And More Empowerment Among Children
At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and...
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Marinette Dalbard
- Jan 20
- 2 min
How do you achieve intergenerational success?
By Marinette Dalbard, Client Servicing Director Do you want to know why some products are popular with both children and adults?...
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Philippe Guinaudeau
- Jun 29, 2020
- 6 min
How Consumer Behaviours have Changed Since Lockdown
By Philippe Guinaudeau, CEO Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer...
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