7 Reasons why you should invest in Market Research despite the slow economy
By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...
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Philippe Guinaudeau
- Aug 8, 2022
- 2 min
Predicting sales of the consumer products using entertainment licensing
By Philippe Guinaudeau, CEO You work as a product manager for a sizable consumer goods company, and you have been given the challenging...
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Philippe Guinaudeau
- Jul 27, 2022
- 2 min
Social influencers: Squeezie dominates Michou, who is losing favor in France
By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...
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Philippe Guinaudeau
- Jun 27, 2022
- 3 min
Part 3 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 How to create customer engagement? You...
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Marinette Dalbard
- Jun 21, 2022
- 3 min
Why Metaverse shouldn’t be considered as a virtual world ...
....but an unexplored field of opportunities and growth Some would consider the Metaverse as the 3D Internet. In some extent, that’s...
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Philippe Guinaudeau
- Jun 17, 2022
- 3 min
Part 2 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 What is a brand engagement strategy?...
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Philippe Guinaudeau
- Jun 15, 2022
- 2 min
The BrandTrends Group releases its latest round of brand popularity reports
By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content...
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Philippe Guinaudeau
- Jun 10, 2022
- 3 min
Part 1 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 1. This four-part series of articles...
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Philippe Guinaudeau
- Jun 6, 2022
- 3 min
What were they thinking?
By Philippe Guinaudeau, CEO The question is straightforward. Nonetheless, the response is out of proportion. What is your favorite brand...
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Marinette Dalbard
- Jun 2, 2022
- 2 min
The social media generational difference among adults
By Marinette Dalbard, Client Servicing Director Social media use among adults and teenagers (tomorrow's adults) is on the rise; this is...
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Marinette Dalbard
- May 29, 2022
- 2 min
How Iconic Mickey Mouse is a excellent motivator of impulse purchase?
By Marinette Dalbard, Client Servicing Director Mickey Mouse is one of the most well-known entertainment brands in the world. It also...
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Philippe Guinaudeau
- May 29, 2022
- 2 min
How could Barbie expand her licensed product line?
By Philippe Guinaudeau, CEO There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can...
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Philippe Guinaudeau
- May 29, 2022
- 2 min
What does a brand's purchase funnel reveal about brand's strength?
By Marinette Dalbard, Client Servicing Director The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes...
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Philippe Guinaudeau
- May 24, 2022
- 2 min
Pinpoint the best Entertainment licenses for Food packaging
By Philippe Guinaudeau, CEO The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are...
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Philippe Guinaudeau
- May 24, 2022
- 3 min
Why do movies and television shows have such a stronghold on the entertainment industry among younge
By Marinette Dalbard, Client Servicing Director We've already discussed how the pandemic has pushed everyone, including children, to...
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Philippe Guinaudeau
- May 23, 2022
- 3 min
What Does the Consumer Demand Gap Mean for You?
In the BrandTrends tracker, what is the Consumer Demand Gap?
What can you do with it to predicting future sales?
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Marinette Dalbard
- May 23, 2022
- 3 min
Improve IP profitability by monitoring brand popularity
By Marinette Dalbard, Client Servicing Director BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a...
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Marinette Dalbard
- May 18, 2022
- 3 min
Most popular entertainment brands are missing key sales opportunities
May 05, 2022 By Marinette Dalbard, Client Servicing Director The recent BrandTrends survey, conducted over 42 countries including...
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Philippe Guinaudeau
- May 18, 2022
- 3 min
The Amount Of Well-Known Brands
May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in children's entertainment consumption over the last two years have...
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Marinette Dalbard
- Mar 28, 2022
- 1 min
BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In T
BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In The World ! Once again, Lego confirms...
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