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Licensing in the fashion industry

A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...

Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe

BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...

Marvel on Path of Unseating Lego as Favorite Entertainment Brand

By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...

The Amount Of Well-Known Brands

May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in children's entertainment consumption over the last two years have...

BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In T

BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In The World ! Once again, Lego confirms...

The Kid Consumer: How Mobile Is Driving More And More Empowerment Among Children

At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and...

How Consumer Behaviours have Changed Since Lockdown

By Philippe Guinaudeau, CEO Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer...