Building a winning Licensing Strategy in a fragmented Italian market
Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first quarterly report for...
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Elena Nacouzis
- Feb 14
- 1 min
Nuremberg Toy Fair 2023 - Web3: Metaverse, NFTs, and Digital Toys
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Elena Nacouzis
- Feb 14
- 1 min
Nuremberg Toy Fair 2023: How Streaming Changed Toy Sales
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Marinette Dalbard
- Nov 21, 2022
- 1 min
Back on the webinar ‘7 steps to predict the best license for you’
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From step 1 of Master your...
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Philippe Guinaudeau
- Jun 15, 2022
- 2 min
The BrandTrends Group releases its latest round of brand popularity reports
By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content...
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