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More about the B&LIS Conference - November'22

Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days...

Back on the B&LIS Conference - Marketing 2.0: How to Reach Gen Z and Alpha Brands

The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...

What is Generational Marketing?

To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...

The Importance of Sales Forecasting

Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. What is...

Licensing in the fashion industry

A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...

7 Reasons why you should invest in Market Research despite the slow economy

By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...

What were they thinking?

By Philippe Guinaudeau, CEO The question is straightforward. Nonetheless, the response is out of proportion. What is your favorite brand...