Analyzing the Process by Which Child Consumers Form Relationships with Brands
Piaget’s Theory of Cognitive Development What does Piaget’s Theory of Cognitive Development Suggest? Piaget’s theory of cognitive...
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Elena Nacouzis
- Nov 21, 2022
- 3 min
7 steps to find the Best Licence
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by...
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Marinette Dalbard
- Nov 21, 2022
- 1 min
Back on the webinar ‘7 steps to predict the best license for you’
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From step 1 of Master your...
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Philippe Guinaudeau
- Aug 8, 2022
- 2 min
Predicting sales of the consumer products using entertainment licensing
By Philippe Guinaudeau, CEO You work as a product manager for a sizable consumer goods company, and you have been given the challenging...
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Philippe Guinaudeau
- Jul 27, 2022
- 2 min
Social influencers: Squeezie dominates Michou, who is losing favor in France
By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...
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Philippe Guinaudeau
- Jun 27, 2022
- 3 min
Part 3 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 How to create customer engagement? You...
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Philippe Guinaudeau
- Jun 17, 2022
- 3 min
Part 2 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 What is a brand engagement strategy?...
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Philippe Guinaudeau
- Jun 10, 2022
- 3 min
Part 1 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 1. This four-part series of articles...
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Philippe Guinaudeau
- May 29, 2022
- 2 min
How could Barbie expand her licensed product line?
By Philippe Guinaudeau, CEO There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can...
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Philippe Guinaudeau
- May 24, 2022
- 2 min
Pinpoint the best Entertainment licenses for Food packaging
By Philippe Guinaudeau, CEO The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are...
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Philippe Guinaudeau
- May 23, 2022
- 3 min
What Does the Consumer Demand Gap Mean for You?
In the BrandTrends tracker, what is the Consumer Demand Gap?
What can you do with it to predicting future sales?
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Marinette Dalbard
- May 23, 2022
- 3 min
Improve IP profitability by monitoring brand popularity
By Marinette Dalbard, Client Servicing Director BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a...
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Marinette Dalbard
- May 18, 2022
- 3 min
Most popular entertainment brands are missing key sales opportunities
May 05, 2022 By Marinette Dalbard, Client Servicing Director The recent BrandTrends survey, conducted over 42 countries including...
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