Children and screens: When digital entertainment becomes their main activity
Reasons for the Increase and Challenges for Brands Targeting this Constantly Evolving Demographic
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Marinette Dalbard
- Feb 28
- 3 min
Building a winning Licensing Strategy in a fragmented Italian market
Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first quarterly report for...
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Philippe Guinaudeau
- Feb 21
- 3 min
New Zealand serves as an illustration of how new licensescan penetrate a market
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
- Feb 20
- 4 min
The Australia market paves its unique path for expansion and development
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Elena Nacouzis
- Feb 14
- 1 min
Nuremberg Toy Fair 2023 - Web3: Metaverse, NFTs, and Digital Toys
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Elena Nacouzis
- Feb 14
- 1 min
Nuremberg Toy Fair 2023: How Streaming Changed Toy Sales
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Philippe Guinaudeau
- Jan 30
- 6 min
The dawn of a new era for toys & games
By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse...
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Philippe Guinaudeau
- Jan 16
- 4 min
A greater variety of Entertainment brand categories are expected for the Nordic markets
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
- Jan 16
- 4 min
The Canadian market for licensed products is a vibrant market changing at an incredibly fast rate
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
- Jan 16
- 4 min
The German Licensing Market appears to presently be a land of opportunities
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Marinette Dalbard
- Jan 12
- 2 min
Top Popular Brands Around the Globe - Oct'22
Discover the most popular brands around the globe with our Q4 2022 results Recent BrandTrends market research unveils the top popular...
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Elena Nacouzis
- Jan 12
- 2 min
Analyzing the Process by Which Child Consumers Form Relationships with Brands
Piaget’s Theory of Cognitive Development What does Piaget’s Theory of Cognitive Development Suggest? Piaget’s theory of cognitive...
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Maha Khan
- Nov 29, 2022
- 2 min
How Virtual Reality sparkles the Customer Experience
In the past, Virtual reality was most often associated with Gaming. However, nowadays it is playing an essential role in the World of...
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Elena Nacouzis
- Nov 21, 2022
- 3 min
7 steps to find the Best Licence
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by...
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Marinette Dalbard
- Nov 4, 2022
- 3 min
What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...
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Marinette Dalbard
- Nov 1, 2022
- 2 min
The Importance of Sales Forecasting
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. What is...
45 views0 comments
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