7 steps to find the Best Licence
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by...
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Marinette Dalbard
- Nov 4
- 3 min
What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...
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Marinette Dalbard
- Nov 1
- 2 min
The Importance of Sales Forecasting
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. What is...
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Marinette Dalbard
- Oct 4
- 1 min
Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...
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Marinette Dalbard
- Sep 20
- 3 min
How the recent changes in streaming consumption impacted brand attractiveness
BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating large changes in...
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Marinette Dalbard
- Aug 24
- 2 min
Marvel on Path of Unseating Lego as Favorite Entertainment Brand
By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...
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Marinette Dalbard
- Aug 16
- 1 min
Most well-known brands worldwide - April'22
Ranking Apr'22
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Philippe Guinaudeau
- Aug 10
- 6 min
7 Reasons why you should invest in Market Research despite the slow economy
By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...
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Philippe Guinaudeau
- Jul 27
- 2 min
Social influencers: Squeezie dominates Michou, who is losing favor in France
By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...
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Marinette Dalbard
- Jun 21
- 3 min
Why Metaverse shouldn’t be considered as a virtual world ...
....but an unexplored field of opportunities and growth Some would consider the Metaverse as the 3D Internet. In some extent, that’s...
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Philippe Guinaudeau
- Jun 15
- 2 min
The BrandTrends Group releases its latest round of brand popularity reports
By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content...
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Marinette Dalbard
- Jun 2
- 2 min
The social media generational difference among adults
By Marinette Dalbard, Client Servicing Director Social media use among adults and teenagers (tomorrow's adults) is on the rise; this is...
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Philippe Guinaudeau
- May 29
- 2 min
What does a brand's purchase funnel reveal about brand's strength?
By Marinette Dalbard, Client Servicing Director The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes...
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Philippe Guinaudeau
- May 24
- 2 min
Pinpoint the best Entertainment licenses for Food packaging
By Philippe Guinaudeau, CEO The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are...
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Philippe Guinaudeau
- May 23
- 3 min
What Does the Consumer Demand Gap Mean for You?
In the BrandTrends tracker, what is the Consumer Demand Gap?
What can you do with it to predicting future sales?
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