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Philippe Guinaudeau
- Aug 10
- 6 min
7 Reasons why you should invest in Market Research despite the slow economy
By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...
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Philippe Guinaudeau
- Aug 8
- 2 min
Predicting sales of the consumer products using entertainment licensing
By Philippe Guinaudeau, CEO You work as a product manager for a sizable consumer goods company, and you have been given the challenging...
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Philippe Guinaudeau
- Jul 27
- 2 min
Squeezie dominates Michou, who is losing favor in France as the use of social influencers continues
By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...
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Philippe Guinaudeau
- Jun 27
- 3 min
Part 3 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 How to create customer engagement? You...
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Marinette Dalbard
- Jun 21
- 3 min
Why Metaverse shouldn’t be considered as a virtual world ...
....but an unexplored field of opportunities and growth Some would consider the Metaverse as the 3D Internet. In some extent, that’s...
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Philippe Guinaudeau
- Jun 17
- 3 min
Part 2 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 What is a brand engagement strategy?...
5 views0 comments
Philippe Guinaudeau
- Jun 15
- 2 min
The BrandTrends Group releases its latest round of brand popularity reports
By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content...
27 views0 comments
Marinette Dalbard
- Jun 2
- 2 min
The social media generational difference among adults
By Marinette Dalbard, Client Servicing Director Social media use among adults and teenagers (tomorrow's adults) is on the rise; this is...
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Philippe Guinaudeau
- May 29
- 2 min
What does a brand's purchase funnel reveal about brand's strength?
By Marinette Dalbard, Client Servicing Director The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes...
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Philippe Guinaudeau
- May 24
- 2 min
Pinpoint the best Entertainment licenses for Food packaging
By Philippe Guinaudeau, CEO The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are...
89 views0 comments
Philippe Guinaudeau
- May 23
- 3 min
What Does the Consumer Demand Gap Mean for You?
In the BrandTrends tracker, what is the Consumer Demand Gap?
What can you do with it to predicting future sales?
128 views0 comments