Children and screens: When digital entertainment becomes their main activity
Reasons for the Increase and Challenges for Brands Targeting this Constantly Evolving Demographic
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Marinette Dalbard
- Mar 7
- 3 min
Licensing in the Metaverse, Navigating the Virtual World
Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended...
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Marinette Dalbard
- Feb 28
- 3 min
Building a winning Licensing Strategy in a fragmented Italian market
Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first quarterly report for...
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Philippe Guinaudeau
- Feb 21
- 3 min
New Zealand serves as an illustration of how new licensescan penetrate a market
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
- Feb 20
- 4 min
The Australia market paves its unique path for expansion and development
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
105 views0 comments
Philippe Guinaudeau
- Jan 30
- 6 min
The dawn of a new era for toys & games
By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse...
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Philippe Guinaudeau
- Jan 16
- 4 min
A greater variety of Entertainment brand categories are expected for the Nordic markets
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
- Jan 16
- 4 min
The Canadian market for licensed products is a vibrant market changing at an incredibly fast rate
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
- Jan 16
- 4 min
The German Licensing Market appears to presently be a land of opportunities
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Maha Khan
- Nov 29, 2022
- 2 min
How Virtual Reality sparkles the Customer Experience
In the past, Virtual reality was most often associated with Gaming. However, nowadays it is playing an essential role in the World of...
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Marinette Dalbard
- Nov 21, 2022
- 2 min
More about the B&LIS Conference - November'22
Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days...
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Marinette Dalbard
- Nov 21, 2022
- 2 min
Back on the B&LIS Conference - Marketing 2.0: How to Reach Gen Z and Alpha Brands
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...
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Marinette Dalbard
- Sep 20, 2022
- 3 min
How the recent changes in streaming consumption impacted brand attractiveness
BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating large changes in...
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Marinette Dalbard
- Aug 16, 2022
- 2 min
4 trends and opportunities revealed by BrandTrends most popular brand ranking
By Marinette Dalbart, Client Servicing Director Based on the most popular brands ranking, the BrandTrends April'22 wave reveals 4 main...
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Marinette Dalbard
- Aug 16, 2022
- 1 min
Most well-known brands worldwide - April'22
Ranking Apr'22
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Philippe Guinaudeau
- Aug 10, 2022
- 6 min
7 Reasons why you should invest in Market Research despite the slow economy
By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...
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Philippe Guinaudeau
- Jul 27, 2022
- 2 min
Social influencers: Squeezie dominates Michou, who is losing favor in France
By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...
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Marinette Dalbard
- Jun 21, 2022
- 3 min
Why Metaverse shouldn’t be considered as a virtual world ...
....but an unexplored field of opportunities and growth Some would consider the Metaverse as the 3D Internet. In some extent, that’s...
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Marinette Dalbard
- Jun 2, 2022
- 2 min
The social media generational difference among adults
By Marinette Dalbard, Client Servicing Director Social media use among adults and teenagers (tomorrow's adults) is on the rise; this is...
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Marinette Dalbard
- May 29, 2022
- 2 min
How Iconic Mickey Mouse is a excellent motivator of impulse purchase?
By Marinette Dalbard, Client Servicing Director Mickey Mouse is one of the most well-known entertainment brands in the world. It also...
32 views0 comments
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