Children and screens: When digital entertainment becomes their main activity
Reasons for the Increase and Challenges for Brands Targeting this Constantly Evolving Demographic
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Marinette Dalbard
- 4 days ago
- 2 min
On how difference between Popularity and Favorite highlights strenghts and weaknesses for a brand
January 2023 wave results are now live! We’ve shared some of the top 10 most popular and favorite brands on our LinkedIn page . Do not...
100
Marinette Dalbard
- Mar 7
- 3 min
Licensing in the Metaverse, Navigating the Virtual World
Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended...
130
Marinette Dalbard
- Feb 28
- 3 min
Building a winning Licensing Strategy in a fragmented Italian market
Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first quarterly report for...
110
Philippe Guinaudeau
- Feb 21
- 3 min
New Zealand serves as an illustration of how new licensescan penetrate a market
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
60
Philippe Guinaudeau
- Feb 20
- 4 min
The Australia market paves its unique path for expansion and development
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
1050
Elena Nacouzis
- Feb 14
- 1 min
Nuremberg Toy Fair 2023 - Web3: Metaverse, NFTs, and Digital Toys
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
340
Elena Nacouzis
- Feb 14
- 1 min
Nuremberg Toy Fair 2023: How Streaming Changed Toy Sales
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
320
Philippe Guinaudeau
- Jan 30
- 6 min
The dawn of a new era for toys & games
By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse...
370
Philippe Guinaudeau
- Jan 16
- 4 min
A greater variety of Entertainment brand categories are expected for the Nordic markets
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
470
Philippe Guinaudeau
- Jan 16
- 4 min
The Canadian market for licensed products is a vibrant market changing at an incredibly fast rate
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
310
Philippe Guinaudeau
- Jan 16
- 4 min
The German Licensing Market appears to presently be a land of opportunities
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
620
Marinette Dalbard
- Jan 12
- 2 min
Top Popular Brands Around the Globe - Oct'22
Discover the most popular brands around the globe with our Q4 2022 results Recent BrandTrends market research unveils the top popular...
1560
Elena Nacouzis
- Jan 12
- 2 min
Analyzing the Process by Which Child Consumers Form Relationships with Brands
Piaget’s Theory of Cognitive Development What does Piaget’s Theory of Cognitive Development Suggest? Piaget’s theory of cognitive...
80
Maha Khan
- Nov 29, 2022
- 2 min
How Virtual Reality sparkles the Customer Experience
In the past, Virtual reality was most often associated with Gaming. However, nowadays it is playing an essential role in the World of...
170
Marinette Dalbard
- Nov 21, 2022
- 1 min
Back on the webinar ‘7 steps to predict the best license for you’
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From step 1 of Master your...
80
Marinette Dalbard
- Nov 21, 2022
- 2 min
Back on the B&LIS Conference - Marketing 2.0: How to Reach Gen Z and Alpha Brands
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...
120
Marinette Dalbard
- Nov 21, 2022
- 2 min
More about the B&LIS Conference - November'22
Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days...
180
Elena Nacouzis
- Nov 21, 2022
- 3 min
7 steps to find the Best Licence
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by...
320
Marinette Dalbard
- Nov 4, 2022
- 3 min
What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...
140
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