Back on the webinar ‘7 steps to predict the best license for you’
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From step 1 of Master your...
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Marinette Dalbard
- 6 days ago
- 2 min
Back on the B&LIS Conference - Marketing 2.0: How to Reach Gen Z and Alpha Brands
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...
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Marinette Dalbard
- 6 days ago
- 2 min
More about the B&LIS Conference - November'22
Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days...
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Elena Nacouzis
- 6 days ago
- 3 min
7 steps to find the Best Licence
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by...
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Marinette Dalbard
- Nov 4
- 3 min
What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...
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Marinette Dalbard
- Nov 1
- 2 min
The Importance of Sales Forecasting
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. What is...
240
Maha Khan
- Oct 17
- 2 min
Licensing in the fashion industry
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...
410
Marinette Dalbard
- Oct 4
- 1 min
Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...
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Philippe Guinaudeau
- Oct 2
- 7 min
Why It's Harder For Parents To Accurately Confirm Every Brand Their Kids Know
By Philippe Guinaudeau, Marinette Dalbard and Julien Guillot Another way to look at the impact of the diversity of video-content on brand...
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Marinette Dalbard
- Sep 20
- 3 min
How the recent changes in streaming consumption impacted brand attractiveness
BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating large changes in...
260
Marinette Dalbard
- Aug 24
- 2 min
Marvel on Path of Unseating Lego as Favorite Entertainment Brand
By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...
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Marinette Dalbard
- Aug 16
- 2 min
4 trends and opportunities revealed by BrandTrends most popular brand ranking
By Marinette Dalbart, Client Servicing Director Based on the most popular brands ranking, the BrandTrends April'22 wave reveals 4 main...
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Philippe Guinaudeau
- Aug 10
- 6 min
7 Reasons why you should invest in Market Research despite the slow economy
By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...
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Philippe Guinaudeau
- Aug 8
- 2 min
Predicting sales of the consumer products using entertainment licensing
By Philippe Guinaudeau, CEO You work as a product manager for a sizable consumer goods company, and you have been given the challenging...
410
Philippe Guinaudeau
- Jul 27
- 2 min
Social influencers: Squeezie dominates Michou, who is losing favor in France
By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...
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Philippe Guinaudeau
- Jun 27
- 3 min
Part 3 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 How to create customer engagement? You...
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Marinette Dalbard
- Jun 21
- 3 min
Why Metaverse shouldn’t be considered as a virtual world ...
....but an unexplored field of opportunities and growth Some would consider the Metaverse as the 3D Internet. In some extent, that’s...
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Philippe Guinaudeau
- Jun 17
- 3 min
Part 2 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 What is a brand engagement strategy?...
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Philippe Guinaudeau
- Jun 15
- 2 min
The BrandTrends Group releases its latest round of brand popularity reports
By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content...
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