Basket brands, and more notably the NBA, are becoming more favorite among children.
It is related to the popularity of the films on Netflix and Disney+, like ‘Hustle’, which was produced by basketball legend LeBron James and ‘Rise’ of Milwaukee Bucks standout and NBA MVP Giannis Antetokounmpo
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Popularity and purchase intentions measurement
Learn everything you need to know about brand awareness, attitudes, popularity, ownership, and purchase intentions, as well as by consumer product category...
Combine the fandom segmentation - Fans, Supporters, Rebels, and Rejecters with ownership of the brand and future purchases, including by product categories, makes this segmentation incredibly potent for driving sales and marketing actions.
Investigate the current routines, habits, interests and hobbies, attitudes and behaviors of children, tweens, and teenagers, as well as the impact that their time spend will have on future product categories.
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