
Why Metaverse shouldn’t be considered as a virtual world ...
....but an unexplored field of opportunities and growth Some would consider the Metaverse as the 3D Internet. In some extent, that’s...

Part 2 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 What is a brand engagement strategy?...

The BrandTrends Group releases its latest round of brand popularity reports
By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content...

Part 1 - From brand awareness to brand engagement: the necessary steps
By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 1. This four-part series of articles...

What were they thinking?
By Philippe Guinaudeau, CEO The question is straightforward. Nonetheless, the response is out of proportion. What is your favorite brand...

The social media generational difference among adults
By Marinette Dalbard, Client Servicing Director Adults and teenagers (tomorrow's adults) are increasingly using social media; this is...