The dawn of a new era for toys & games
By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse...
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Breaking News
In the USA for 2023, single-child households plan to subscribe to new streaming services more frequently than multi-child households, though they have canceled these services less widely than multi-child households. They also have a deficit of one streaming source in terms of subscriptions compared to multi-child households.
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Combine the fandom segmentation - Fans, Supporters, Rebels, and Rejecters with ownership of the brand and future purchases, including by product categories, makes this segmentation incredibly potent for driving sales and marketing actions.
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Investigate the current routines, habits, interests and hobbies, attitudes and behaviors of children, tweens, and teenagers, as well as the impact that their time spend will have on future product categories.
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Investigate the current routines, habits, interests and hobbies, attitudes and behaviors of children, tweens, and teenagers, as well as the impact that their time spend will have on future product categories.
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