Inspiring the World of Licensing

Breaking News:

Basket brands, and more notably the NBA, are becoming more favorite among children.

It is related to the popularity of the films on Netflix and Disney+, like ‘Hustle’, which was produced by basketball legend LeBron James and ‘Rise’ of Milwaukee Bucks standout and NBA MVP Giannis Antetokounmpo


BrandTrends decodes the world's most popular licensing for all generations, including children and families, throughout the world, so you can develop extremely effective marketing plans

Popularity and purchase intentions measurement

Learn everything you need to know about brand awareness, attitudes, popularity, ownership, and purchase intentions, as well as by consumer product category...


Combine the fandom segmentation - Fans, Supporters, Rebels, and Rejecters with ownership of the brand and future purchases, including by product categories, makes this segmentation incredibly potent for driving sales and marketing actions.


Investigate the current routines, habits, interests and hobbies, attitudes and behaviors of children, tweens, and teenagers, as well as the impact that their time spend will have on future product categories.


Reduce your investment risk by reviewing critical outcomes a year or two ahead of time.

Interactive Dashboards

Instant access and interactive experience with deep analytical levels at your fingertips
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Country Reviews
40+ countries

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Brand Reviews
75,000+ brands
& deep dive on 3,100+ individual brands

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Special to Licensing International Members

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Consumer Behaviors


Fandom Segmentation

Latest news & articles

Specific news and short analysis on the key facts on consumer behaviors & attitudes towards the brands

Free Resources

Bringing you the most important trends

BrandTrends gives you all the facts you need to know about

brand awareness, attitudes, popularity, ownership, and purchase intentions,

allowing you to develop winning strategies…

All the below reports are free of charge.

Just complete your name and country, download and you can start reading!



13 Trends Set to Affect the Licensing Industry in 2022 and Beyond



BrandTrends - Country Profile-Brazil-2021



Interactive Report / The Licensing Power – UK – Kids 0 To 14 – November 2020

About Us

BrandTrends is a global market research and consulting organization that focuses on brand equity. We are able to give you with unrivaled expertise and information about brand trends, brand awareness, and brand appeal by distributing our surveys and findings in more than 50 countries.

Some of it is simple (is there such a thing as “simple” in business?) and some of it is more complicated, but we always go above and beyond to ensure you get the most up-to-date and accurate information regarding trends.

We mix worldwide expertise with local knowledge to provide you with a comprehensive understanding of the brands you care about.

We customize market research to meet your specific needs.