Mastering children and families' licensed consumer products trends

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In the USA for 2023, single-child households plan to subscribe to new streaming services more frequently than multi-child households, though they have canceled these services less widely than multi-child households. They also have a deficit of one streaming source in terms of subscriptions compared to multi-child households.

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BrandTrends decodes the world's most popular licensing for all generations, including children and families.

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You can learn everything you need to know about how people feel toward your brand, what they think of it when compared with other brands in similar categories. You’ll also be able get an idea on whether or not consumers are likely make purchases based off their initial opinion

Purchase Intentions

Combine the fandom segmentation - Fans, Supporters, Rebels, and Rejecters with ownership of the brand and future purchases, including by product categories, makes this segmentation incredibly potent for driving sales and marketing actions.

Fandom Segmentations

Investigate the current routines, habits, interests and hobbies, attitudes and behaviors of children, tweens, and teenagers, as well as the impact that their time spend will have on future product categories.

Consumer Behaviors

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BrandTrends is a premier global market research and consulting provider. Our specialized insights and analysis of brand, lifestyle, and attitudinal trends, with a focus on children, youth and families, will give you the edge in the rapidly evolving market. With a team of expert researchers and analysts, we conduct comprehensive market monitoring of up to 53 markets annually, providing you the necessary tools to stay ahead of the curve.

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