BrandTrends provides licensors, agents and licensees with a full check on the relative awareness, popularity and merchandise appeal of all the leading Entertainment Brands & Characters amongst infants, preschoolers, children and tweens.
Through this comprehensive review of Entertainment brands amongst kids and their parents, benchmark Entertainment Brands & Characters against competitors on specific age groups and genders.
Use our unique composite index of brand popularity, based on all awareness and attitudinal measures, the Brand Popularity Index (BPI). A Brand Matrix examines the correlation between brand popularity, measured in terms of the Brand Popularity Index (BPI), with potential interest in buying branded products.
The ultimate objective of the service: To evaluate the extent to which brand popularity translates into interest in purchasing merchandise, and in which categories (on 17 different product categories, from clothing to PC Games).
Last, use our Retail Visitation Analysis, done by channel, to determine the retail visitation of the Mums for their kids and target your merchandising actions.
Every quarter, subscriber employees receive a comprehensive written report comprising 30 unique charts per age group, featuring all the latest findings. Reports include:
Information is collected from pre-determined panelists, via online interviewing or face-to-face methodologies. Reports represent the following age groups:
Once complete, the survey findings are compiled into informative and easy-to-understand summaries, charts and graphs. A full on-site presentation could be made to demonstrate the findings and illustrate how the results of such research tie into individual business operations.
BrandTrends Suite is currently available in the following countries : click here