Services

The resource to help you grow your business with licenses

BrandTrends provides licensors, agents and licensees with a full check on the relative awareness, popularity and merchandise appeal of all the leading Entertainment Brands & Characters amongst infants, preschoolers, children and tweens.

• Brand awareness consists of both brand recognition and brand recall. Recall, or even better “Unaided awareness”, shows how much space does your brand “own” in terms of space of Entertainment brands among your target!
• Awareness  does not necessarily mean they prefer your brand, attach a high value to, or associate any superior attributes to your brand. Popularity measures the attitudes of your target towards your brands, and determines the brand they prefer and the one they favor...
• The purpose of merchandise appeal measures is to evaluate the extent to which brand popularity translates into interest in purchasing merchandise, and in which categories.

Through this comprehensive review of Entertainment brands amongst kids and their parents, benchmark Entertainment Brands & Characters against competitors on specific age groups and genders.

Use our unique composite index of brand popularity, based on all awareness and attitudinal measures, the Brand Popularity Index (BPI). A Brand Matrix examines the correlation between brand popularity, measured in terms of the Brand Popularity Index (BPI), with potential interest in buying branded products.

The ultimate objective of the service:  To evaluate the extent to which brand popularity translates into interest in purchasing merchandise, and in which categories (on 17 different product categories, from clothing to PC Games).

Last, use our Retail Visitation Analysis, done by channel, to determine the retail visitation of the Mums for their kids and target your merchandising actions.

The comprehensive review of Entertainment brands

Every quarter, subscriber employees receive a comprehensive written report comprising 30 unique charts per age group, featuring all the latest findings. Reports include:

• Popularity and Awareness Measures, including:
  • Brand Popularity Index (BPI): A unique composite index of brand popularity, based on all awareness, attitudinal measures and top 3 favourite brands
  • Unaided Awareness: « Top of mind » brands
  • Aided (tested) Awareness: Consumer awareness of a tested list of brands
  • Brand Attitudes: Consumers like or dislike of brands
• Merchandise Appeal Measures, including:
  • Ownership or past purchase of the tested brands
  • Consider buying in the future
  • Categories of products to buy with the brands/character on it
• Tested Brand Profiles
  

View sample charts

Information is collected from pre-determined panelists, via online interviewing or face-to-face methodologies. Reports represent the following age groups:

• Infants: 0-2 Years old
• Preschoolers: 3-6 Years old
• Children: 7-9 Years old
• Tweens & young teens: 10-14 Years old

Once complete, the survey findings are compiled into informative and easy-to-understand summaries, charts and graphs.  A full on-site presentation could be made to demonstrate the findings and illustrate how the results of such research tie into individual business operations.
BrandTrends Suite is currently available in the following countries : click here