What are the Indian children's favourite characters? Why Tom & Jerry, Ben 10 and Barbie are the leaders among the children aged 7 to 9? Kidz Global offers to BrandTrends subscribers a report on the leading brands and characters in India. Key information for licenses owners and anyone involved on the Entertainment market who wants to take part in a high potential activity.
BrandTrends, the specialist of quantitative and qualitative marketing studies with children aged 0 to 14 years old on Entertainment markets, comes to 17 countries in 2011, including India, the second most populated country in the world. India and its excellent growth expectations should attract our special attention.
Brandtrends is a Kidz Global service which offers to its subscribers double competencies: expertise on quantitative marketing studies and a global vision by being present on consumer goods market in Europe, the USA and Asia-Pacific. In addition to an international presence, Kidz Global brings a good knowledge of local markets and adds value to its services. The BrandTrends method is so efficient that clients subscribe on a long term basis.
An accurate knowledge of brand popularity, the popularity of the offer and product appeal is essential to people involved on the Entertainment market. BrandTrends analyses the positioning of a brand versus its competitors using those 3 indicators plus the unique Brand Popularity Index (BPI). BrandTrends survey shows the market trends and BrandTrends experts suggest customized and immediately actionable advice. After one presentation, the marketing teams of a subscriber know exactly what to do to improve the performance of their brand.
BrandTrends quantitative studies use groundbreaking techniques and an Australia-born methodology which constantly improves since its creation in 2001. In India, 300 brands have been investigated and more than 800 children (50% of girls, 50% of boys) or their parents for the youngest have been surveyed in points of sales of the most important cities: Mumbai and New Delhi. This year, BrandTrends adds a new element: the socio professional categories the children belong to.
License and brand owners always pay attention to this information before launching their characters in new countries. The Indian report is therefore essential to capture these markets.
A sample report is available on request. Please contact us.