BrandTrends now in 25 countries

Born in Australia 10 years ago, the BrandTrends survey by Kidz Global was successfully launched in Europe, Asia and in Latin America. It now covers 25 countries including France, Japan, Germany, Brazil, China, India, Mexico, Spain, Italy, Russia. Poland, Sweden, Belgium, the Netherlands and Denmark. Its international aspect helps clients to develop their growth potential.

BrandTrends is an action-driven marketing research on Entertainment licensed properties for kids. It offers to Entertainment market actors for kids 0 to 14 year old a complete analysis of their brands positioning vs. their competition around 3 key topics:

• Brands awareness
• Popularity with their target
• Merchandise appeal of their products

The company operating this service, offers a double competency: Expertise on quantitative marketing surveys and Knowledge of consumer goods for kids market in Europe, the USA and Asia-Pacific. To this international view, we must add a thorough knowledge of local markets which complete their services.
The BrandTrends survey is based on ground-breaking techniques and a methodology which is constantly improving since its creation in 2001:

• Children, or their parents for the youngest, are surveyed via Internet or face-to-face depending on the country,
• 4 age groups are surveyed: 0 to 2 years old, 3 to 6, 7 to 9 and 10 to 14, adding to more than 5,100 children per country each year, 50% are girls, 50% are boys,
• Around 350 brands are thoroughly reviewed, each quarter, on the exact same dates to avoid any marketing plan which could have influenced the children (e.g. the global launch of Tintin movie).

BrandTrends identifies the brands and characters which are the most popular. The methodology is the same in every country to provide grounds for an accurate global comparison. Each subscriber receives customized analysis and advices which are immediately actionable. After the presentation made by our experts, the marketing teams know what their objectives are to improve the performance of their brands.
Because it is risky to launch abroad a licensed character without testing it with children beforehand, BrandTrends is the solution for Entertainment professionals.
For more information please contact us today.