Born in Australia 10 years ago, the BrandTrends survey by Kidz Global was successfully launched in Europe, Asia and in Latin America. It now covers 25 countries including France, Japan, Germany, Brazil, China, India, Mexico, Spain, Italy, Russia. Poland, Sweden, Belgium, the Netherlands and Denmark. Its international aspect helps clients to develop their growth potential.
BrandTrends is an action-driven marketing research on Entertainment licensed properties for kids. It offers to Entertainment market actors for kids 0 to 14 year old a complete analysis of their brands positioning vs. their competition around 3 key topics:
The company operating this service, offers a double competency: Expertise on quantitative marketing surveys and Knowledge of consumer goods for kids market in Europe, the USA and Asia-Pacific. To this international view, we must add a thorough knowledge of local markets which complete their services.
The BrandTrends survey is based on ground-breaking techniques and a methodology which is constantly improving since its creation in 2001:
BrandTrends identifies the brands and characters which are the most popular. The methodology is the same in every country to provide grounds for an accurate global comparison. Each subscriber receives customized analysis and advices which are immediately actionable. After the presentation made by our experts, the marketing teams know what their objectives are to improve the performance of their brands.
Because it is risky to launch abroad a licensed character without testing it with children beforehand, BrandTrends is the solution for Entertainment professionals.
For more information please contact us today.