Chart Examples

Brand Matrix, Brand Popularity vs. Merchandise Appeal

The Brand Matrix examines the correlation between brand popularity with potential interest in buying branded products.

It immediately pinpoints the type of actions you have to initiate for improving the performance of your brands, based on their positions in the matrix.

Unaided Awareness, Spontaneous Mentions

This shows how much space does your brand “own” in terms of space of Entertainment brands among your target!

Brand Attitudes, Appreciation of the Brands

Aware of the brand does not necessarily mean they prefer your brand, attach a high value to, or associate any superior attributes to your brand. That would be the role of Attitudes, measuring consumers’ like or dislike of mentioned brands.

Ownership on Awareness, Penetration of the Brands

Amongst the kids aware of your brand, what is the proportion owning a product with your brand on it?

Consumer Demand Gap, Consider Buying in Future vs. Own or Purchased in Past

The Consumer Demand Gap Analysis indicates whether your brand still recruits new households (in which your brand is not present) or whether your brand loses current owning households.

Purchase Intentions by Product Category

The purpose of these measures is to evaluate the extent to which brand popularity translates into interest in merchandise  - and in which categories - featuring tested entertainment and sports brands

Retail Visitation by Channel

Understanding which retail outlet parents of kids 0-14 visit to shop & purchase is key for the performance of your brand. Retail Visitation by Channel indicates both the frequency and the intensity of visiting specific retail chain for purchasing Entertainment products.