Country Review – Pinpoint your competitive position
Country Review is the comprehensive and exhaustive review of Entertainment and sports brandsamongst kids and their parents. It details the Entertainment brands landscape in a country, reviewing 10 unique measures on Brand Popularity & Merchandise Appeal.
Country Review reports brand awareness, brand attitudes and preferences, ownership and purchase intent of the top 30 hottest brands & characters in a country for a given age group and gender.
Country Review does not only read brand equity in uniquebrands. By thoroughly reviewing the competitive landscape on a given age group and gender, you can specify the position of your brands in the minds of the kids; and therefore adjust your marketing programmes to the necessary actions needed to strengthen your position.
For instance, you will be able to identify whether you need communication actions (advertising, press releases, e-world developments …) or point-of sales plans (box-palettes or displays, promotions or in-store animations ...), or even sport/social events and fast-food participation.
Use this report to:
Position your brands to benefit from evolving consumer habits, by forecasting the latter and/or adapting to emerging trends;
Launch marketing initiatives and creating fully effective advertising, especially for local demographics which tend to dislike the brand;
Duplicate your brands brand across a selection of categories highly appealing to the target demographics;
Explore new channel opportunities by analyzing consumers’ retail visitation patterns;
Reorganize your brands sales structure in one or several countries, to increase sales in the categories where there is margin for growth;
Develop your brands in new countries, where potential for growth has been proved.
The final result is an increase in revenues, made durable by a solid reputation of your brands brand in children and their parents’ mind.
Features in this review
In a single period or in trends, you will access:
Brand Matrix
Brand Popularity Index
Awareness (top of mind & other unaided awareness, tested awareness, total awareness)
Attitudes towards the brands
Top 3 Favourite Brands
Ownership of the brands
Consumer Demand Gap
Future Purchase Intentions on the brands as well asFuture Purchase Intentions by Product Categories (DVDs, Toys & Games …)
Average number of categories the brands are considered for Future Purchases
Retail Visitation by Channel.
Use the Custom Review to complete your analysis through additional specific breakdowns and measures.
Brand Review
Brand Review – Taking the right steps
Brand Review is a detailed brand or character description complemented with 10 unique measures on Brand Popularity & Merchandise Appeal.
Researchers have shown brand awareness to have a high correlation with purchase intent, market share and other important brand equity and business metrics.
Brand Review reports brand awareness, brand attitudes and preferences, ownership and purchase intent of the hottest brands & characters in a country.
Brand Review does not only read brand equity in single measures, but also by mixing those measures, you can thoroughly identify strength and weaknesses of your brands. Therefore you can build marketing programmes to enhance the commercial value of your brands.
For instance, crossing the popularity of the brands and their future purchase intentions helps you identify which brand is more likely to generate sales in the coming months.
Or by crossing awareness (unaided and tested) with the consumer demand gap, you can identify what type of marketing programme is needed for your brand.
Use this report to:
Identify the relative awareness, popularity and merchandise appeal of all the leading entertainment brands & characters amongst infants, preschoolers, children and tweens;
Identify factors driving future growth of those brands & characters;
Compare the performances on those factors across age groups;
Assess penetration the future selling trends of the selected brands & characters in the retail;
The final result is an increase in revenues, made durable by a solid reputation of your brands brand in children and their parents’ mind.
Features in this review:
For a given brand, across all age groups and genders, you will access:
Popularity
Awareness (top of mind & other unaided awareness, tested awareness, total awareness)
Position within the Top 3 Favourites Brands
Ownership
Consumer Demand Gap
Future Purchase Intentions and Future Purchase Intentions by Product Categories (DVDs, Toys & Games …)
Average number of categories the brand is considered for Future Purchases.
Use the Custom Review to complete your analysis through additional specific breakdowns and measures.
Custom Review
Custom Review – Complete your detailed analysis
Custom Review allows you to complete your initial analysis throughadditional specific breakdowns and measures.
Features in this review:
Popularity
Awareness (top of mind & other unaided awareness, tested awareness, total awareness)
Awareness by demographic breakdowns (households composition, income, regions)
Top 3 Favourites Brands
Ownership
Ownership by demographic breakdowns (households composition, income, regions)
Consumer Demand Gap
Future Purchase Intentions as well as Future Purchase Intentions by Product Categories (DVDs, Toys & Games …)
