Case Studies

Unravel the full potential and depth of your brands

BrandTrends gives you the opportunity to know everything about the position of your brand on the Entertainment market vs. its main competitors through a quantitative and qualitative analysis of your brand profile; it also gives you a prospective study of its potential in terms of product development.

Whether you are a licensor, a licensee, an agent or a retailer, BrandTrends helps you developing your brand in this competitive environment.

This section contains a selection of case studies. Rather than reveal the clients, some of whom would be happy for us to say who they are and others who would prefer confidentiality, we have decided not to reveal any names.

As a licensor

  1. Drive your relationships with your licensees by unrevealing the strengths of your brands

  2. Identify your potential licensees by determining which brand attract particular product category

  3. Create more effective advertising and marketing initiatives based on a better understanding of relationships between awareness, popularity and merchandise appeal of your brands

  4. Position your brands to benefit from evolving consumer habits

  5. Explore channel opportunities by gauging your consumers’ retail visitation patterns

  6. Ultimately increase revenue

 

Case Study #1

BUSINESS ISSUE

Knowledge of brand performance across multiple territories

SITUATION

The client had Information in house from various sources; it was not homogeneous and not in nature to help building the development of the brand

RESEARCH

We implemented BrandTrends in multiple countries. We were able to discover systemic brand issues that were initially attributed to the local organizations

RESULTS

The client has now a single measure of brand performance across multiple territories. The immediate effect was to create more effective advertising and marketing initiatives strengthening the merchandise appeal of their brands

As an agent

  1. Gauge opportunities based on brands popularity

  2. Identify potential licensees by determining which brand attract particular product category

  3. Uncover competitive threats in order to formulate an offensive or defensive strategy

  4. Assess whether trends on other brands are markers for the future for your brands

 

Case Study #2

BUSINESS ISSUE

Lift sales

SITUATION

The brand has been experiencing a tremendous success in the past couple of years. However, questions rose as of the potential in incremental sales while the penetration was so high

RESEARCH

Using BrandTrends, we identified the areas where the brand has some potential to expand, both in terms of additional product categories as well as in deeper offering within the existing categories

RESULTS

The client identified potential licensees for the new categories as well as discussed with the existing licensees to develop the existing offering

As a licensee

  1. Select the right brands by identifying which brands appeal to your demographic targets

  2. Create more effective advertising and marketing initiatives on your brands based on a better understanding of relationships between awareness, popularity and merchandise appeal among your demographic targets

  3. Position your brands to benefit from evolving consumer habits

  4. Target your product distribution by determining which brand attract particular product category among your demographic targets

  5. Explore channel opportunities by gauging your consumers’ retail visitation patterns

  6. Ultimately increase revenue

 

Case Study #3

BUSINESS ISSUE

Decline in brand

SITUATION

The entrance of a new direct competitor led to a significant decline in the brand in its master product category

RESEARCH

We looked at the problem using BrandTrends on the selected age groups and gender.
The major issue of the brand vs. its direct competitors was identified as a lack of support in positive attitudes towards the brand among the different demographic targets

RESULTS

The client launched a PR campaign on the attributes the demographic targets valued the most with the brand. It was almost instantly successful in terms of sales for the brand

As a retailer

  1. Select the right brands by identifying which licenses are more likely to be purchased by consumers in the following year

  2. Create more effective advertising and marketing initiatives based on a better understanding of demographic brand composition and preferences

  3. Optimize your merchandising actions by identifying which store chains are more likely to be visited by targeted brand consumers

  4. Explore potential product categories of interest to your target groups

  5. Uncover potential partnerships and cross-merchandising opportunities

  6. Ultimately increase revenue

Case Study #4

BUSINESS ISSUE

Explore potential product categories

SITUATION

The client was searching for opportunities to develop their performances with their existing customer base

RESEARCH

We used the BrandTrends section of the future purchase intents by product categories. For three licenses the client was interested in, we identified two large categories of strong interest for the kids

RESULTS

Decision was made to extend an existing private label line with a selection of products using one of the licenses; all in one product categories

The major interest for a License is to turn the appeal for the brand into interest for the product. Contact us today to learn more about BrandTrends.